About Danny Barrera

Danny’s Story
• Blue‑Collar Roots – Danny and his wife Mady come from families of hardworking artisans. Danny’s father was a concrete flooring and construction contractor and taught him the value of craftsmanship and building a successful business.
• Early Career & Lessons – While working in IT at Fox News, Danny discovered the potential of e‑commerce and online marketing. Early ventures like an adult‑toy store and fragrance website gave him invaluable “reps” running paid ads and learning SEO.
• Resilience in Hard Times – After moving from New York to Florida, Danny lost almost all his clients and even slept in his car while juggling call‑center work and cold‑calling local businesses. This period strengthened his humility and relentless work ethic, qualities that still drive him today.
• Finding Purpose – Realizing the power of specialization, he focused on serving concrete contractors and launched Concrete Marketing Crew (later rebranded to Contractor Click). By narrowing his focus, Danny quickly became an authority in the niche and developed efficient systems for lead generation and SEO.

Mission & Vision
• Vision – To be the undisputed leader in ethical, results‑driven digital marketing solutions for home‑improvement contractors, empowering them to become pillars in their communities.
• Mission – Empower family‑owned home‑improvement contractors to achieve multi‑million‑dollar success through proven and ethical digital marketing strategies.

Core Values (The “CLICKS”)
• Character First – Operate with integrity and respect; do the right thing even when no one’s watching.
• Lead With Accountability – Own your commitments, follow through, and fix problems quickly.
• Imagine Better – Encourage creativity, continuous improvement and problem‑solving to move the industry forward.
• Calm Confidence – Bring a humble, steady presence—no egos or entitlement—just clarity and trust.
• Keep It Real – Be genuine, honest and direct. Communicate transparently without hidden agendas.
• Strive for Excellence – Pursue quality in every detail because contractors count on us to be the best.

The Numbers
• $250 M+ projects sold – Combined value of projects sold for clients in 2024.
• $7 M+ managed ad spend – Total advertising budget managed across channels.
• 94 % client satisfaction – Demonstrates Danny’s commitment to delivering results.

Personal Notes
Danny lives with his family in Delray Beach, Florida and remains deeply involved in the home‑improvement community. He frequently hosts podcasts and speaks at industry events, sharing insights on marketing, leadership and personal development.